Los Angeles International (LAX) used handouts and a special customer service promotion to help keep traffic moving during the Thanksgiving weekend.
Rather than distributing parking citations or warning, traffic officers gave out information with alternative parking options, as well as a coupon for a free cup of coffee to thank drivers for helping keep traffic flowing. The services were part of the airport’s N.I.C.E. initiative – Neutralize Irritations Customers Experience.
“Thanksgiving is one of the busiest travel periods at LAX,” says Los Angeles World Airports Executive Director Gina Marie Lindsey. “We wanted to make sure that our traffic officers work with drivers to guarantee they have a positive and friendly experience. Airport police traffic officers, LAX customer service representatives and volunteers participated in the training that included active role-playing and props. Following a session in the terminal, the officers stepped out onto the curbs to put what they learned in the classroom into immediate action.”
Information handed out included a map of the airport with parking locations and other information to help drivers navigate the airport.
