A marketing program aimed at increasing awareness of Burbank Bob Hope (BUR) in California’s San Fernando and Santa Clarita Valleys.
The $150,000, six-month campaign will use the slogan “Close. Convenient. Comfortable.” And will run in local newspapers, online, and on cable television, billboards and radio. The airport also will provide informational presentations at local businesses and community organizations’ events and give airport tours to civic leaders and travel groups; it also will continue to promote itself on social media channels such as Facebook, Twitter, YouTube and Pinterest.
“This program is slated to remind San Fernando Valley and North County residents that the Burbank Bob Hope Airport is ‘their’ local airport that they should use whenever they make travel plans,” says Airport Executive Director Dan Feger.
The advertising component is set to begin this month with commercials on Time Warner Cable outlets such as MSNBC, Fox News Channel, the Food Network and the Travel Channel. Four billboards targeting the west San Fernando Valley from Woodland Hills to Sherman Oaks and two billboards targeting Santa Clarita Valley will be on display until late December. Radio ads will run through mid-January and feature “Access Hollywood” co-host Billy Bush. Online pay-per-click and print newspaper ads will begin running in December.
The marketing program will be run by Encino, Calif.-based Cooper Communications, Inc.
