August 2015

Showrooming, the practice of visiting a store and identifying objects to buy but then ultimately making the purchase online, is becoming one of the newest challenges for airport retailers. Airports are using amenities such as yoga rooms, spas and massage chairs to offer ways for passengers to take a break from the airport bustle. Kansas City International is preparing to embark on a complete overhaul. Simulators allow travelers at Minneapolis-St. Paul International to play a round of golf at courses around the world. Concessionaires are working to balance human touch and technology to offer the best customer service.

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