Pamela Raskin has been appointed SSP America’s new vice president of marketing and brand innovations.
“Everything we do at SSP America begins and ends with a passion to create memorable culinary moments for passengers. Food and innovation are at the heart and soul of who we are,” says Michael Svagdis, CEO of SSP America. “I’m delighted to welcome Pamela to our team and believe she will play a major role in helping SSP America achieve its strategic goals, while delivering incredible food to each passenger we serve.”
Some of Raskin’s core responsibilities will include developing proprietary brands; marketing and branding of local, regional and national concepts; building a promotions program for the company; implementing merchandising standards; and ensuring that SSP’s offerings reflect the current food and beverage trends.
Raskin was most recently the national director of marketing for leisure services at Sodexo, where she oversaw all new restaurant concepts and put marketing initiatives into place to maximize sales and growth. She also has held positions with Restaurant Associates, Hillier Architecture and Gensler.
