As Pokémon Go continues to hold the attention of people all over the world, HMSHost Corp. has decided to get in on the craze.
The company is launching a lure program, with lures being dropped within its airport and motorway restaurants. Plus, local Host associates in 50 markets will serve as “Pokémon Leads” to activate game-related promotions at a local level, such as dropping lures and offering players refresh and recharge stations.
The smartphone, with its augmented, reality game has players hunting for all 145 existing Pokémon characters. The lures draw more creatures to certain locations, bringing players along with them.
