HMSHost Corp. has a new campaign to try to make the holiday travel season more enjoyable.
The Holly Jolly Holiday Takeover is slated to run from Dec. 1 to Dec. 8. The HMSHost “holiday elves” will visit select U.S. airports to hand out electronics, gag gifts, holiday collectibles and travel accessories as prizes in a game in which travelers spin a wheel to see if they’ve been naughty or nice. Travelers will receive gifts corresponding to what the wheel spin indicates. There will also be live entertainment with carolers and comedic talent.
Travelers are encouraged to post photos of themselves during their travels, tagging @HMSHost and using the #HMSHostElf and #Contest hashtags. This will give them a chance to win a $100 digital retailer gift card.
Travelers can also participate in the Holiday Emoji Instant Win promotion. To participate, travelers visit a participating HMSHost location and receive a receipt with a store ID on it. They can then text the store ID along with either a snowflake emoji (in the U.S.) or a snowman emoji (in Canada) to 30364 to enter to win a digital retailer gift card. The promotion runs through Dec. 31.
“Giving travelers a break from the hectic holidays with our elf events and instant win promotion is a great way to keep up spirits and create an engaging, memorable experience,” says Atousa Ghoreichi, vice president of marketing.
