ReachMe.TV and CBS Television have entered into a 10-year exclusive partnership, a move that coincides with the upcoming launch of ReachMe.TV’s in-airport entertainment network.
The new mobile entertainment network will appear on screens across airports in the United States and Canada. It will enable viewers to sync their electronic devices with airport screens, taking content with them. CBS and ReachMe.TV will provide travelers with entertainment, news and sports programming.
“Given the sheer scale and scope of our reach, we wanted to rethink how increasingly mobile audiences are being targeted, as well as how mobile media is packaged and sold,” said ReachMe.TV co-founder and CEO Lynnwood Bibbens. “This partnership puts an experienced nationwide sales force at our disposal, enabling us to focus on building and programming our network, while working with CBS Television Stations to package programming and advertising in new and unique ways.”
ReachMe.TV has developed an end-to-end content production and distribution platform that enables the company to program screens in public places with fresh content delivered from the cloud. The company’s deals with CBS Television Stations, infrastructure providers and partners in airports give ReachMe.TV immediate access to the Top 50 U.S. airports, with a combined reach of over 70 million monthly travelers. Bibbens and co-founder Ron Bloom are rolling out the platform to thousands of screens in airports in the U.S. and expect to expand globally later this year. The company is putting the finishing touches on its own production studio in the heart of Hollywood and is programming its network with a growing mix of CBS Television Stations programming, ReachMe.TV original content, and programming from producers and outlets around the world.
