Dunkin’ announced this week it will look to continue to expand in airports, including John F. Kennedy International Airport (JFK) and Chicago’s O’Hare International Airport (ORD), as part of a strategy to grow its non-traditional location business.
The company added that for the remainder of the year, Dunkin’ plans to focus on expansion within JFK’s Terminal 1 and the redeveloped Terminal 5 at ORD. Dunkin’ noted the airport locations are in addition to adding new stores at convention centers, casinos, hospitals and resorts.
“Our flexible concepts for any non-traditional format have been an essential aspect of our growth over the past decade and will remain a vital part of our future development strategy,” said Chris Burr, director of non-traditional development at Inspire Brands, parent company of Dunkin’. “As a new member of the Inspire family of brands, Dunkin’s strong experience in non-traditional development complements Inspire’s vision for non-traditional growth across the portfolio, bringing valuable expertise to our best-in-class shared development team.”
The company added that high-quality non-traditional restaurants at premier locations such as airports, universities and travel plazas capture new and existing guests, while Dunkin’s advanced in-store technology and Dunkin’ App enable restaurants to serve guests quickly and safely.
