Concessionaires at Denver International Airport (DEN) have formed DENPerks, a loyalty program tied to the Thanks Again program used at more than 100 airports nationwide to provide passengers the opportunity to earn cash back, gift cards and airline miles or points when they shop and dine at more than 2,500 participating airport locations.
DEN turned to a partnership with GlidePathCX, a global loyalty, engagement, customer experience, and business intelligence platform, to create DENPerks and link it the national network
“We are excited to introduce DENPerks and the benefits it offers to our valued passengers,” said DEN CEO Phil Washington. “This innovative program is designed to make the DEN airport experience more rewarding by offering passengers the opportunity to earn while they travel, shop, and dine with us and at other participating airports. It’s our way of saying thank you to our passengers for choosing DEN.”
