WH Smith North America (WHSNA) has debuted the Public Market concept inside Salt Lake City International Airport (SLC), featuring a dedicated news/convenience location on one side and a fashion/lifestyle concept on the other.
Located inside Concourse A, the stores are designed with light wood pallets on the wall, mimicking the beautiful Utah mountain ranges surrounding the city, complemented by bright lighting and color schemes.
The fashion/lifestyle concept focuses on Utah companies, and other regionally based business, and features eco-friendly brand names like tentree, Herschel and Socksmith.
The news/convenience location carries a wide range of products from local Utah vendors like Cox Honeyland; the family-run Avenue Sweets; V Chocolates, which specializes in toffees and caramels; the Salt Lake City-based popcorn brand Pop Art; and Gary’s Gourmet Caramel Corn.
“Public Market perfectly captures the essence and beauty of Salt Lake City,” said Toby Keir, CEO of WH Smith North America. “It has been a pleasure to partner with the teams at Salt Lake City Department of Airports, and we are thankful for the opportunity to provide such a unique concept to Salt Lake City travelers.”
WH Smith North America is also set to debut an additional concept at SLC later this year in partnership with the NBA’s Utah Jazz, offering travelers popular merchandise from the team.
