Servy, the self-service platform for hospitality, and Airport Dimensions’ revenue growth and customer engagement platform, Connecta, have partnered with Unibail-Rodamco-Westfield (URW) Airports and Los Angeles World Airports (LAWA) on a technology advancement designed to bring a new level of personalization to travelers and airport employees.
The initiative offers a turn-key approach to track and analyze behaviors and engage consumers with real-time loyalty and marketing incentives, driving incremental revenue to airports and their concession partners.
The LAX Order Now digital marketplace, powered by Servy, has been in place since 2020, enabling travelers and airport employees to browse, order, pay and collect from airport concessionaires, bypassing the line with express pick up.
The Connecta platform brings together airport food and beverage, retail and services, including Servy, all under one umbrella, creating a singular point of engagement. The companies say the new platform will enhance the overall traveler experience, gain deeper insights into consumer behaviors, and boost spending throughout the journey.
“Through this expansion to our LAX Order Now program, Servy is continuing to push the capabilities of airport digital commerce, bringing various platforms and partners together to drive a better, more personalized guest experience, while driving commercial results for our airport authority, developer, and concessions partners,” said Jeff Livney, chief experience officer at Servy. “In partnership with Airport Dimensions and URW Airports, we are excited to offer this next gen digital marketplace program first at LAX and believe in its potential to be adopted widely at other airports.”
The next generation LAX Order Now program is supported by Unibail-Rodamco-Westfield (URW) Airports, which develops and manages the commercial program for LAX’s Terminals 1, 2, 3, 6 and the Tom Bradley International Terminal and its new Bradley West Gates, as well as oversees the marketing and promotional efforts of LAX Order Now in partnership with Servy.
“Our customers are our first priority, and offering a seamless experience is paramount to everything we do,” said Dany Nasr, CEO of URW Airports. “We are invested in offering dynamic customer solutions across our airports portfolio and it is only fitting that we begin at LAX with our broad reach of offerings across retail, services and food and beverage. This is a vital next step for our digital marketplace where we are pushing boundaries. We are excited for this rollout and what’s to come.”
Airport Dimensions said launch of Connecta at LAX marks the beginning of a new era in airport customer engagement for the company, where guest experience, personalization, and revenue growth take center stage.
“At Airport Dimensions, we are dedicated to finding new ways to meet the needs of travelers to make the airport experience more enjoyable and grow revenue for our partners,” said Nancy Knipp, president Americas at Airport Dimensions. “LAX is the perfect airport to expand this offering and we will continue to deliver innovative ways to bring together the physical and digital experience at the airport to meet traveler needs in our lounges and beyond.”
