Airport entertainment network ReachTV has partnered with The Weather Company to launch a new, hyperlocal airport weather forecast program. ReachTV and The Weather Company’s Weather Channel will provide customized, one minute travel forecasts informing passengers of both local conditions and weather-related travel predictions across 2,400 gates, 750 airport locations (including airport bars and restaurants) and 90 airports nationwide. The Weather Company uses a new A.I.-powered technology to create customized video content for the broadcasts.
“ReachTV always aims to not only entertain travelers with our robust line-up of original programming and live sports broadcasts, but also serve them with important information that can help them on their journeys,” said ReachTV CEO and Founder Lynnwood Bibbens. “The Weather Company’s accurate and innovative weather services are the gold standard and will provide incredible value to our screens at airports across the U.S.”
“Increasingly erratic weather conditions and more impactful severe weather has made access to reliable weather data even more important, especially for travelers on the go,” added Joe Fiveash, head of enterprise media and new verticals at The Weather Company. “Being part of ReachTV’s network enables us to continue to reach people whenever and wherever they need actionable weather forecasts, and our ReelSphere-produced content helps travelers stay apprised of the most relevant, compelling weather details to help them make more informed travel decisions around weather.”
