Avolta has announced the launch of its new traveler loyalty program, Club Avolta. The program, which is being rolled out across Avolta-operated retailers in 73 countries, offers participating travelers exclusive member pricing, members-only offers, experiences, products and rewards. The loyalty club will replace the legacy Red by Dufry program, with Red by Dufry members’ memberships automatically transferring to the Club Avolta platform.
“Club Avolta supports our ambition to maximize value for our customers, while driving sustainable growth for our business,” said Avolta CEO Xavier Rossinyol. “As the largest travel experience player, our diversification across travel retail, F&B, and convenience gives us a competitive edge through our ability to generate insights from proprietary data points. For members, Club Avolta starts as a simple transaction but quickly becomes a habit, and eventually a lifestyle. The program allows us to understand our clients and their purchasing behavior even better, enabling data-driven business decisions that align with our Destination 2027 strategic objectives.”
