Airport entertainment network ReachTV announced the premiere of a new original branded content series, “This Is How I Airport.” The 30-minute program is presented in partnership with eSIM company HolaFly and stars TikTok creator Khaby Lame, who shares his tips and tricks for navigating airports through a series of vignettes filmed at Hartsfield-Jackson Atlanta International Airport (ATL). The program will air on ReachTV at 2,400 airport gates and 750 venues as well as in 60- and 90-second format on the network’s social media platforms.
“I’m excited for everyone to see the collaboration between me, Holafly, and ReachTV,” said Khaby. “It was a great time working with everyone on ‘This is How I Airport’ and I had fun filming in the Atlanta airport with the team.”
“Khaby is one of the most influential people on the planet and an entertainment figure who ‘airports’ as good as anyone,” added ReachTV founder and CEO Lynnwood Bibbens. “Launching this series with Khaby who’s an absolute star and Holafly as brand partner on both our physical airport screens and across social platforms will show people new and exciting ways to airport while staying connected with Unlimited Data during their travels.”
“The Holafly collaboration with Khaby Lame and Reach TV is bringing the travel journey to life,” added Pedro Maiquez Hernandez, CMO of Holafly. “With our unlimited data eSIMs, we’re helping travelers stay connected and enjoy peace of mind during their travels. We’re excited to showcase ‘How Do You Airport’ and can’t wait to see it broadcast live across the USA.”
