The Airports Council International (ACI) World has released a new guide outlining best practices for airports to embrace digital infrastructure as a means of improving their commercial offering. The Airport Commercial Digital Transformation Best Practices guide, developed by the sub-committee on non-aeronautical activities and revenues (ANARA) of the ACI World Economics Standing Committee, addresses the need for airports to embrace digital transformation, illustrates the opportunities available in retail, advertising, ground transportation and customer services, and advises on minimizing risks, managing funding and safely maintaining data. The free guide is available on ACI World’s website.
“Airports rely on non-aeronautical revenues, also known as commercial revenues, to support infrastructure upgrades, enhance the passenger experience and ensure economic sustainability,” said ACI World Director General Justin Erbacci. “These revenues account for approximately 40% of total airport revenues globally. By leveraging digital technology and innovation, airports can unlock new partnerships and revenue models, and really drive airport transformation, positioning themselves for long-term success in an increasingly competitive environment.”
