Airport Marketing Income is teaming up with Lexus and Property Consulting Group to offer “Lexus Parking Passport Gold” to travelers at Boston Logan International (BOS).
The first-of-its-kind sponsorship marketing effort will provide Lexus-branded parking areas as part of the airport’s Passport Gold Program.
“AMI has the unique position of being able to provide highly relevant sponsorship and marketing opportunities for clients in most major airports in the United States,” says Jeff Eischen, executive vice president of AMI. “We are especially pleased to launch this program at Boston Logan, one of the nation’s most respected airports. Together with Lexus, we are again providing a quality brand experience for traveling consumers. We are thrilled to be involved in this partnership.”
The current program ensures its nearly 5,000 members a guaranteed parking space in an area that gives them easy access to all of the terminals at BOS. Lexus’ sponsorship will be seen on the more than 200,000 vehicles that enter the airport’s facilities each month.
“We want to provide our customers with a variety of parking options at different price points, and the Parking Passport Gold Program has been very popular since it started five years ago,” says Ed Freni, Massport’s Director of Aviation. “We expect that popularity will continue with Lexus added to the brand.”
“This is our first foray into the world of airport marketing in the Northeast, and we’re very excited about the program we built with AMI,” says Tim Bliss, Lexus Eastern Area vehicle operations manager. “We anticipate a very positive response to the platform created to showcase our full line of Lexus vehicles.”
