Shopper marketing strategies, which are already driving consumer purchases on the street, are increasingly being deployed in airports. 7-Eleven is making headway in airports, with travelers placing high value on speed and convenience. Large population and business growth in the Seattle region is putting pressure on Seattle-Tacoma International to accommodate a growing number of passengers. Plus, more than $2 billion in infrastructure work is underway at Sea-Tac. Vancouver International is considering expanding its terminal-adjacent outlet mall. Mark Gale of Fort Lauderdale-Hollywood International details the airport’s multiple infrastructure projects as FLL also faces rising passenger numbers. Finally, Ben Zandi of Fraport USA discusses the company’s plans to cater to millennial travelers.
