Avolta is partnering with watch company Tissot and the National Basketball Association for an airport activation to drive awareness of the NBA Summer League in Las Vegas. The month-long activation is in Terminal 3 at Harry Reid International Airport (LAS).
Tissot has been the Official Timekeeper of the NBA since 2015, so travelers will have the chance to shoot some virtual hoops in Tissot’s high-energy, action-packed “Buzzer Beater” game. A mixed-reality experience, Buzzer Beater will test a passenger’s free-throw skills on a pop-up, digital basketball court in a race against a 24-second shot clock.
The activation is further supported digitally with a dedicated campaign page on Avolta’s Reserve and Collect website. Members of Avolta’s loyalty program, Red By Dufry, also have the opportunity for a chance to win two tickets to the Las Vegas NBA Summer League at the Thomas & Mack Center in July 2024. Additionally, travelers who visit the Terminal 3 Tissot pop-up this month and purchase a watch will receive a luxury travel watch roll as a special gift.
“Traveling through an airport is no longer about arriving early to sit at your gate and wait. There are numerous opportunities to explore — and even play!” said Kate Herzig, Avolta executive vice president, duty free, North America. “As part of our Destination 2027 strategy, Avolta strives to make a traveler’s journey as exciting as their ultimate destination, and we are thrilled to be able to leverage our partnership with Tissot and its long-time relationship with NBA to bring this innovative, traveler-centric activation to Harry Reid International Airport so we can engage passengers in such a surprising and fun way.”
Tissot NBA with Buzzer Beater is the third collaboration between Tissot and Avolta in less than a year. Last summer, Avolta partnered with Tissot to bring the excitement of MotoGP to Adolfo Suárez Madrid-Barajas Airport in Madrid (MAD) with the Tissot MotoGP simulator and, last November, Tissot brought the NBA excitement to Heathrow Airport (LHR) in London.
