Bacardi Global Travel and the DFS Group are partnering on a Grey Goose vodka pop-up at JFK Terminal 4 that will bring top New York bartenders to the airport and provide gift-giving ideas for busy travelers.
The pop-up runs from early December through Jan. 1 and features Jillian Vose of Dead Rabbit, Evan Hawkins of Broken Shaker, Liana Oster of Dante and Channing Centeno of Otis creating signature Grey Goose cocktails. The visually striking pop-up features a miniature ferris wheel and travelers are encouraged to purchase customizable Grey Goose Holiday Tins.
“With five million people traveling through JFK this December with holiday celebration as a primary reason for travel, we have created a really special airport experience that’s full of surprise and fun,” says Mike Birch, Bacardi Global Travel Retail VP and managing director. “We believe that Global Travel Retail is an important brand-building channel. Key to that is giving consumers fantastic brand experiences on their travels that they’ll remember long after they’ve left the airport, influencing future purchase decisions as well as increasing airport sales.”