The Connecticut Airport Authority (CAA), operator of Bradley International Airport (BDL), announced a new brand identity for the parking system at the airport. The sPARK system offers improvements that make it easier for passengers to navigate and use.
Passengers will this summer begin seeing elements of the brand featuring a modern visual identity, combining blue, light blue and golden tones, with a distinctive airplane-themed spark icon. BDL’s sPARK parking system includes covered parking in the airport’s parking garage as well as four surface lots, with additional lots available based on demand.
“We are thrilled to reintroduce our parking system to passengers under a new easy to recognize brand,” said Kevin Dillon, CAA executive director. “Parking is one of the most important aspects of travel and we want to ensure that our passengers have a great experience from the start of their journey until they leave the airport. The new brand reinforces our commitment to convenient, safe, and affordable parking.”
