This summer, Detroit Metropolitan Wayne County (DTW) will be home to a new retail space featuring exclusive brands from the Estee Lauder Cos.
The Beauty Boutique will be operated by WDFG Detroit and Partners LLC, a joint-venture of Bethesda, Md.-based World Duty Free Group North America LLC and New York City-based Byrd Retail Group LLC, a Michigan certified Airport Concession Disadvantaged Business Enterprise.
Located in the McNamara Terminal’s Central Link retail mall area, it will include products and fragrances from Estee Lauder, Aramis, Clinique, Origins, MAC cosmetics, Bobbi Brown, Tommy Hilfiger, La Mer, Donna Karan, Aveda, Jo Malone London, Michael Kors, Tom Ford Beauty, Smashbox and Ermenegildo Zegna.
In addition to the products and beauty advisors available, the boutique will feature an entertainment lounge area with activities such as global product launches, make-up demonstrations and special media events.
“We are delighted to have brought together the Estee Lauder Cos. and the Wayne County Airport Authority to deliver an extraordinary shopping and travel experience for passengers at Detroit Metropolitan Airport,” says Antonin Carreau, global head of beauty at World Duty Free Group. “This trinity-approach project marks another milestone for WDFG as it will be the first beauty store concept of its kind, in travel retail. The powerful international brands of the Estee Lauder Cos. will enhance the exceptional commercial offer at the airport and will appeal to our local and international clientele as we strive to exceed customer expectations and enhance their shopping experience.”
The 5,320-square-foot Beauty Boutique will be accessible to both domestic and international travelers.
“The airport authority is delighted to partner with WDFG and its team to welcome these elite brands to their new home at Detroit Metro Airport,” says Wayne County Airport Authority CEO Tom Naughton. “We are particularly pleased to be the first airport, anywhere in the world, to offer this innovative retail concept for the enjoyment of our Detroit travelers.”
Israel Assa, vice president and general manager of travel retail Americas for the Estee Lauder Cos., says: “We are proud to be partnering with WCAA and WDFG to pioneer this unique beauty concept in travel retail. Travel retail has evolved into one of the most vibrant and fastest-growing channels, with our brands setting the bar for beauty retailing excellence in airports around the world. The transformative new retail program at Detroit’s McNamara Terminal will enable us to continue to serve the needs of the traveling consumer in a first-class shopping environment.”
