A new program called Hertz Fast Lane powered by CLEAR, a service that will use biometrics to expedite the car rental process, has debuted at Hartsfield-Jackson Atlanta International Airport (ATL) The effort is a collaboration between rental company Hertz and biometric technology company CLEAR, and is the first of its kind at an airport.
Hertz Gold Plus Rewards members and CLEAR members alike are invited to sign up so they can verify their identity and rental reservations with only a scan of the eye or finger when picking up a rental car at ATL. The service is the first to allow airport guests the ability to bypass showing a physical ID when renting a vehicle and instead rely on biometric data.
