In an effort to promote the city, Branson (BKG) has teamed up with the Branson/Lakes Area Chamber of Commerce and CVB and the Tourism Community Enhancements District in a marketing campaign.
The airport matched $250,000 with the BLACC/CVB to be dedicated to TV advertising in the Chicago, Ill., area; it also added $80,000 to an investment of $100,000 by the TCED for a radio campaign in the Houston, Texas, market. In addition to spreading the word about the city, the campaign also aims to promote new non-stop service on AirTran Airways to the airport.
“It’s exciting to partner with the community in this way,” says Jeff Bourk, executive director for BKG. “Marketing Branson ‘the destination’ is important to our area, and we are pleased to be a part of this great effort.”
Both campaigns will feature the Missouri city as a destination for vacationers looking for live shows, family attractions, theme parks, lakes and golf, all now accessible via AirTran.
“According to our 2010 New Market Assessment Study, the Chicago market has 1.2 million households with high ‘Branson visitation potential’, more than any city in the country,” says Ross Summers, president and CEO of the BLACC/CVB. “Chicago and Houston are already strong drive markets, and we believe that this co-op campaign with the Branson Airport and the announcement of non-stop AirTran service directly into Branson will bring many more visitors to our area this year.”
Ann McDowell, chairwoman of the TCED, agreed.
“It makes sense to leverage our marketing dollars with businesses that are driving visitors to our tourism district,” she says.
