The retail-focused design and production agency Bloom Miami has created activation at Los Angeles International (LAX) for cosmetics company Shiseido.
Located in the Tom Bradley International Terminal, the activation was created to spotlight Shiseido’s new lipstick formula Rouge Rouge, a collection of 16 shades of red. The activation includes four 55-inch LED screens that display the products as animated patterns, which change based on the movements of people standing in front of it. Travelers can purchase Shiseido products on site and receive help in finding the right shade for them. There’s also a Find Your Rouge Rouge iPad app where passengers can create a digital portrait. They can then download that portrait with a URL or QR code and share it on social media with the hashtags #rougerouge2016 and #shiseidored.
“Disruption has become the new buzzword in travel retail marketing, and what better way to disrupt and engage than to activate at the bottleneck of the main entrance leading to the TBIT international gates,” said Darin Held, partner at Bloom Miami. “Also, the brands can now sell from the activation platform in addition to sampling – this is a new and exciting proposition for our clients. Not only are they getting incredible brand exposure but also a direct and measurable return on investment.”
