butter LONDON, a nail care company based in Seattle, announced its win of a competitive bid for a location in Sacramento International Airport (SMF). This is the second airport location to be secured following the flagship store in the Seattle-Tacoma International (SEA).
According to SEA’s Airport Economic Development Specialist, Angela Hourigan, there were a total of nine proposals from companies looking for retail space on the busy concourse. Of the nine, over half were a part of the health and beauty industry, evidence of a growing trend of companies responding to passenger demand for more value-added ways to spend the down time associated with travel.
butter LONDON founder and CEO, Sasha Muir says she recognizes this need and is pleased to see the market respond accordingly.
“Airports are now meeting passenger demand for services during down times. In the same way that they created food courts with a wide variety of restaurants to cater to different passenger needs, they are increasingly creating service courts with best of breed service providers,” says Muir.
She notes that the company has a strong brand presence, and high quality service standards.
Debra Hermansen, butter LONDON Director of Operations notes, “While the striking brand piques interest, inviting the traveler in the door, it’s our butter LONDON express manicure and pedicure processes that keep our clients coming back. In addition to offering only the highest quality non-toxic products, we work closely with each new butter Girl and Boy who joins our team to ensure that they’re giving our clients top-notch customer service.”
butter LONDON’s Sacramento location is slated to open September 2007.