Baltimore/Washington International Thurgood Marshall Airport (BWI) is working with Clear Channel Airports to develop an innovative advertising program to reach travelers in the airport terminal as part of a new 10-year contract.

The integrated advertising program, set to begin next spring, will have Clear Channel Airports create new overhead digital displays in high-traffic areas of the terminal concourses, as well as flight information monitor messaging, an improved baggage claim digital network, wrap applications, digital projections, tension fabric displays with local thematic elements and a LCD network for the airport’s rental car shuttle buses.

“We look forward to working with Clear Channel Airports to present a creative media program that will engage our travelers,” said Ricky Smith, BWI executive director. “With this initiative, regional brands will have the opportunity to stand out and reach passengers in our world-class airport environment.”

The Maryland Board of Public Works approved the contract in March to create a comprehensive, terminal-wide advertising network that will offer multiple passenger engagement opportunities.

“These are still very challenging times for the travel business, but we’re proud of the new partnership we have with BWI Marshall and are very much looking forward to working closely with their team as a resource and recovery partner so we can develop innovative, interactive and educational advertising experiences for their passenger base,” said Morten Gotterup, Clear Channel Airports’ president.