The Calgary Airport Authority unveiled a new strategic direction that will focus on elevating guest experiences highlighting western hospitality, with the goal of driving economic growth for Calgary and Alberta.
The strategic direction and guiding vision statement are referred to as the North Star. The North Star vision statement says: “We create effortless and memorable airport experiences that reflect Calgary’s legendary hospitality and our region’s natural beauty.”
“We are thrilled about the promise of our North Star and the positive impact this will have on our guests for many years to come,” said Bob Sartor, president and CEO of The Calgary Airport Authority. “By placing our guests at the heart of everything we do, creating an experience that is reflective of the city and region we serve, and by providing the best value to our airline partners, we will be a key economic engine well into the future.”
The new plan for the airport seeks to reflect the city and region. A new approach to retail and service offerings at YYC; improvements to processes within the airport; enhancements to the domestic terminal; and leveraging the entire campus development plan with the appropriate mix of businesses will all be factored the new approach, the airport authority said.
