Charley’s Grilled Subs has signed its 12th location in the United Arab Emirates, this one at the Dubai International’s (DXB) Terminal 1; it is slated to open in May.
“Dubai has welcomed Charley’s Grilled Subs with open arms since I introduced my flagship location, and the timing is right to continue our growth,” said Mohammad Al Madani, chairman and CEO, Al Madani Group of Companies. “We’re humbled by the support we’ve received from our loyal customers, and we’re not ignoring the demand for a larger brand presence.”
“Hot sandwiches have long been a part of many cultures around the world, which is one of several factors that makes a concept like Charley’s well-suited for international expansion,” said James Pa, vice president of brand management for Charley’s. “Partnering with a seasoned franchise veteran like Mohammad Al Madani is beneficial because he knows the ins and outs of Charley’s, as well as the business landscape in the region.”
