To help continue growing revenues via innovative advertising programs at Cleveland Hopkins International Airport (CLE), Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) and an indirect subsidiary of iHeartMedia Inc., was awarded a renewed 10-year contract by the City of Cleveland.
The contract was awarded through a competitive RFP process and prioritizes customized advanced advertising displays that create an attractive, visually appealing environment for both leisure and business travelers.
CLE will be equipped with eight double-sided, head-on concourse LCDs, four interactive touchscreen directories strategically placed in the terminal and two projection video walls with themed elements to welcome arriving passengers. The airport will also have an integrated digital media network to captivate audiences, drive revenues and keep CLE top of mind for advertisers. CCA will begin installing the reimagined digital Out-of-Home (OOH) advertising program this fall.
“CLE is a premier location for reaching and connecting with consumers. With an established traveler base, direct connection to the birthplace of rock n’ roll, and the space to create attention-grabbing advertisement displays, Cleveland hits a high note for brands,” said Morten Gotterup, president of Clear Channel Airports. “We’re committed to creating an environment within CLE that not only exposes consumers to local and national brands, but also tells a memorable story through digital OOH displays.”