Clear Channel Airports has renewed its experiential marketing and sponsorship partnership with Airport Marketing Income.
The relationship between the two companies began in 2009 and the new deal is a multi-year partnership. Together they have developed programs from such brands as BlueCross BlueShield, Dunkin’ Donuts, Google and more. The focus on non-traditional marketing methods is designed to engage and interact with consumers.
“As Clear Channel Airport’s strategic partner, we will continue to drive this dynamic ad category by helping brands and airports of all sizes achieve new levels of exposure and revenue through enhancements in technology and product offering,” says Jeff Eischen, executive vice president of AMI. “Our complementary teams bring the bench strength and superior service needed to explore innovative ideas that showcase brands and diversify airport revenue streams.”
Toby Sturek, president of Clear Channel Airports, says, “AMI has established itself as a leading expert in non-traditional in-flight and airport advertising. As the premier global airport marketer, we understand that it’s critical to bring a heightened level of marketing options to the advertisers and airports we serve, in addition to enticing a solid base of prospective forward-thinking clients. In partnership with AMI, Clear Channel Airports plans to leverage the synergies of our combined businesses to expand creative concepts, extend brand reach and enhance the experience of airline travelers.”
