The Metropolitan Washington Airports Authority has awarded Clear Channel Airports an eight-year contract with one two-year option to provide indoor and outdoor display advertising for Washington Dulles International (IAD) and Ronald Reagan Washington National (DCA).
“As we began the competitive process for an advertising contractor for our airports, we knew we wanted a company with the experience and expertise to drive advertising at two of the nation’s largest airports and the creativity to help us be on the leading edge of the industry; Clear Channel Airports clearly demonstrated the capability to do so,” says Mike Stewart, vice president for airline business development for MWAA.
Clear Channel’s media program will span 10 digital networks on more than 120 digital devices. It will feature flexible designs that will be integrated into the architecture of each airport.
In IAD, the program will include four digital networks with 75 high-definition digital screens and three large-format digital screens. The DCA program will have six digital networks with 49 high-definition digital screens and three 21-foot digital screens. Clear Channel will also provide both airports with amenities like digital directories with concession stand signage, as well as custom, free phone charging stations with digital signage, complimentary phone service and work surfaces. Finally, digital visitor information centers will be implemented and feature area museums, other attractions, restaurants and hotels.
“Clear Channel Airports is excited to partner with the Metropolitan Washington Airports Authority and become the premiere media provider to both the Washington Dulles International and Ronald Reagan National Airports,” says Toby Sturek, executive vice president of specialty businesses for Clear Channel. “Our exclusive contract offers brands and agency specialists a one-stop solution to reach consumers across the entire Washington, D.C. area by leveraging our new cutting-edge digital media opportunities and large format displays that will engage and entertain travelers not only at Regan National and Dulles Airports but on CCOA’s extensive digital network throughout the D.C. metro region. We are very impressed with MWAA’s dedication to providing passengers with high-quality, state-of-the-art amenities and we are confident our enhanced products are on par with what sponsors and passengers would expect to find in our nation’s Capital.”
