Clear Channel Airports announces this week it has inked a five-year extension with Jackson-Medgar Wiley Evers International Airport (JAN) to provide local, regional and national businesses with more powerful opportunities to reach leisure travelers and business decision-makers through advertising at the airport.
The advertising program at the airport will now feature digital, cutting-edge advertising solutions on par with other like-sized and larger airports, including a themed digital network in baggage claim with 75-inch LCD displays over each bag belt for full coverage.
“Our team thrives on leveraging its in-depth knowledge of the consumer journey through the airport terminals and beyond to deliver an immersive experience that brings advertisers closer to those valued audiences whom brands wish to reach,” says Morten Gotterup, president, Clear Channel Airports. “I’m confident that through our valuable partnership with JAN, we’ll deliver an impactful program that delivers on media buyers’ expectations.”
Clear Channel Airports will install 12 illuminated tension fabric displays, custom-sized to exactly align with the block wall grout lines at JAN. It also includes 10 large-format non-illuminated tension fabric displays at the airport, packaged to provide exposure on both the east and west sides of ticketing and baggage claim, two floor exhibits, in the grand lobby ticketing area and two large format translucent window wraps, in the grand lobby over the main exit doors.
