Clear Channel Airports and Harrisburg International (MDT) have renewed their multi-year contract, under which CCA is the exclusive advertising marketer for the airport.
Under the agreement, Clear Channel will invest in advertising displays at the airport such as a new set of large-format energy-efficient digital LED screens; computer charging station; tension fabric displays; and an interactive touch-screen kiosk that will provide information on the airport’s amenities and services.
“We are pleased to continue our relationship with Clear Channel Airports and look forward to creating a new energy that will complement the seven-year old facility,” says Timothy Edwards, MDT’s executive director. “Harrisburg International Airport is one of the prime advertising locations within the state capital, and the enhancement of the CCA displays will provide businesses with even more imaginative and engaging ways to connect with their target audience.”
David Lorenzo, project sales manager with Clear Channel Airports, says “The demographic profile of Harrisburg International Airport is unique. Reflecting its location within the state capital, the airport serves a diverse population of government leaders and Central Pennsylvania business travelers and we are thrilled to introduce our newest and most innovative advertising platforms to this audience segment. With the newly extended contract, our roster of existing clients will now be able to plan their budgets early and fully reap the benefits of the enhanced displays.”