Clear Channel Airports and the South Jersey Transportation Authority, owner and operator of Atlantic City International (ACY), have signed a five year contract for digital advertising.
The agreement means a comprehensive overhaul of the airport’s advertising program, including a new digital display program with LCD screens and large-format video wall packages throughout the airport’s most heavily trafficked areas. The screens and walls will give advertisers a new way to promote their businesses.
Clear Channel Airports will all install a digital touch-screen kiosk and special tension fabric displays in high-traffic areas, including the airport baggage claim and concourse. Large-format wall wraps will offer local and national advertisers canvases on which to display.
”South Jersey’s major airport deserves to be as high impact and eye-catching as Atlantic City, the casino capitol of the East Coast,” says Bart Mueller, executive director of the SJTA. “The contract awarded to Clear Channel is expected to highlight Atlantic City as a destination while giving advertisers the opportunity to promote their products using a unique brand of visual vitality. ACY is currently undergoing extensive construction and renovations; these capital improvements, combined with the installation of the new display programs, promise to enhance the overall travel experience.”
Toby Sturek, president of Clear Channel Airports, says, “We’re thrilled to partner with Atlantic City International Airport to bring to life impressive new advertising platforms that will complement the airport’s overall revitalization. Atlantic City offers restaurants, shopping, and entertainment, that are among the best in the country. The advertising displays and technology we’re introducing to Atlantic City International Airport will offer our customers exciting and attention-grabbing display options that are worthy of America’s Favorite Playground.”
The new digital touch-screen kiosks will also tell arriving passengers about area hotels, restaurants and attractions.
