Clear Channel Airports has been awarded a seven-year advertising contract at Philadelphia International (PHL).
As part of the agreement, the company will complement its current advertising opportunities with its “Next Generation” initiative, which provides new advertising options at PHL through digital displays and new technology such as synchronized digital displays and in-terminal touch screens.
It will install 76 new LCD screens throughout some of the airport’s high-traffic areas, offering advertisers a variety of new options.
“This is an exciting time for Clear Channel Airports as we are taking our partnership with the Philadelphia International Airport to a whole new level with the integration of digital throughout the airport,” says Toby Sturek, president of Clear Channel Airports. “We are pleased to have the opportunity to offer advertisers dynamic new technology and creative displays to showcase their brands and messaging. Together with Philadelphia International Airport, we are creating the future of airport advertising.”
Other aspects of the program are eight synchronized 55-inch vertical digital panels displaying dynamic advertising and digital art; 13 70-inch double-sided LCDs in all domestic baggage-claim areas; and 50 sq. Ft. Digital walls on the overhead arches of Concourses B and C.
