Clear Channel Airports has signed a contract for a 10-year partnership with the Metropolitan Airports Commission for advertising at Minneapolis-St. Paul International (MSP).
The deal makes Clear Channel the first media company to offer a comprehensive advertising platform that encompasses all of MSP’s Terminals 1 and 2.
“We are thrilled to be the first media firm to offer full-scale, integrated advertising solutions for the Metropolitan Airports Commission and Minneapolis-St. Paul International Airport, very important partners to Clear Channel Airports for over 13 years,” says Toby Sturek, executive vice president of specialty businesses. “Our new contract expands throughout all concourses and now allows us to offer brands a one-stop shop to leverage the cutting edge digital and large format displays that will engage and entertain travelers in the MSP airport and on our media assets across the city.”
The program at MSP will feature the following:
- A large format LED Network – double-sided LED video walls will make up part of a terminal-wide digital network.
- Large format tension fabric displays – low-energy LED lit displays will offer prominent positioning.
- Flight information display tension fabric displays – signage will be integrated into the flight information displays throughout MSP.
- Illuminated spectacular displays and tension fabric displays – large, low-energy LED lit displays will be placed in high traffic and/or long dwell time areas.
“We are pleased to welcome Clear Channel Airports as our airport advertising partner,” says Dennis Probst, chief operating officer for MAC. “Airports like Minneapolis-St. Paul International represent a great opportunity for companies to present their brands to tens of millions of travelers each year. When done well, advertising can also enhance the ambiance of the facility, providing color and interests to people using the facility.”
