Clear Channel Airports will be launching an in-airport television network called ClearVision, which will give travelers access to entertainment, news, music and sports programming.
The program will debut at Raleigh-Durham International (RDU) in the fall, bringing with it news and entertainment programming as well as customized sports and music from more than 100 content providers including CBS, NBC, The Wall Street Journal’s WSJ Live and the Tennis Channel.
The network was created via a partnership between Clear Channel Airports and connectiVISION Digital Networks. In time, airports will be able to use Wi-Fi services to give travelers access to the network on their smartphones, iPads and laptops.
“ClearVision will forever change the air travel experience for passengers and enhance the way the airport and advertisers engage with customers,” says Clear Channel Airports President Toby Sturek. “For the first time, there is a content-driven, consumer-oriented offering available to airports that can deliver travelers a wide range of news and entertainment wherever they are in an airport – on traditional TV screens or their mobile devices.”
RDU Airport Director Michael Landguth says ClearVision will help the airport continue its commitment to improving the passengers’ experience.
“ClearVision allows us to tailor television programming to provide family-friendly viewing that offers everything from news and weather to sports and sitcoms,” he says.
Licensed content will be made into short-form “mini-sodes,” combined with local programming to create a sense of place for travelers and visitors. Content acquisition and licensing will be managed by connectiVISION. The network will also include airport promotions that will give passengers relevant concessions deals through pop-up advertising.
“Our goal is to provide travelers, especially frequent business travelers, a diverse, 20-hour-a-day programming lineup of top network shows, news, weather and sports while enabling airports to deliver a customized TV station with local flare and programming,” says David Tetreault, chief marketing officer at connectiVISION, “This unique away-from-home television solution is the first of its kind to provide premium programming designed to target, reach and engage a world on-the-go.”
