Clear Channel Airports, a division of Clear Channel Outdoor Americas and subsidiary of iHeartMedia Inc., in partnership with Denver International (DEN), has announced the launch of the in-airport TV network ClearVision at DEN.
The custom network, DEN-TV, will be found on 30 screens throughout the airport’s three concourses at airline gateholds. The content on the network will feature local partners and focus on providing travelers with an in-depth look at Denver. Current partners include CBS Denver, Visit Denver, Colorado Ski Country, Denver Zoo, Denver Museum of Nature and Science, Colorado Symphony Orchestra, Special Olympics and state of Colorado.
“With DEN-TV’s innovative ability to let advertisers market to particular airport gateholds, ClearVision adds an exciting new dimension to its national airport TV network,” says Jon Sayer, president of Clear Channel Airports. “DEN-TV brings Denver travelers enjoyable, compelling content that will enhance their travel experience and grow Denver International Airport’s reputation for providing great travel amenities and innovative business opportunities for advertisers. Additionally, CCA’s media transformation at DEN represents a 360-degree passenger engagement experience by including static, digital, experiential and digital place-based advertising opportunities.”
The network also will offer advertisers the opportunity to reach more than 53 million passengers annually. Its introduction at DEN will be ClearVision’s largest market so far. ClearVision will also allow advertisers to target their campaigns to specific airline gatehold areas. Southwest Airlines and United Airlines will be the first two.
