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Collinson Group, a leader in travel experience and loyalty, this week announces the Collinson Airport Alliance that will let airports and their stakeholders to better coordinate loyalty and traveler experience programs to both drive revenue and enhance passenger satisfaction.

Bringing together innovators and service providers across the airport ecosystem – including start-ups, scale-ups with established players – the Collinson Airport Alliance aims to kick-start a new era of integrated, seamless and more accessible airport experiences.

“Working with airports globally to manage loyalty, relationships and the traveler experience, we have come to realize that the experience is still too fragmented and disconnected,” says Mignon Buckingham, corporate strategy officer at Collinson. “Travelers increasingly enjoy a simple, seamless, mobile-first experience outside the airport, and they expect the same during the airport journey. There are a lot of creative start-ups out there, with some great ideas on how to improve the airport experience. With Collinson’s global reach, resources, technical standards and platforms, we see the alliance as an invaluable partner in supporting these companies on their growth journeys.”

The alliance will help airport operators and in-airport businesses to work together to solve the challenges and pain-points of today’s traveler by opening up a dialog between alliance members, standardizing technology sets and then harnessing the power of this ecosystem to deliver a better traveler experience.

The alliance is founded by Collinson, whose brands include Priority Pass – the world’s leading airport lounge and experiences program – and Airport Dimensions – the global specialist in designing, building and operating shared-use lounges and airport experiences. Founding members of the new alliance include Grab – the airport food, beverage and e-commerce platform – and Inflyter – the airport retail and duty free shopping platform.

Collinson says the alliance will unlock significant non-aeronautical revenue opportunities for airports and airport businesses. Collinson’s recent Airport Journey research found that 88 percent of travelers who routinely spend $200 at the airport consider the airport experience to be an enjoyable part of the journey, compared to travelers who spend less than $28, of which only 40 percent say the same.