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© 2025 Airport Experience® News​

2025 AXC AGENDA

We’re looking forward to welcoming you back! Please check this page frequently as events, information and details will be updated regularly leading up to the event.

All events are open to badge holders unless otherwise noted.
*Dates and time are subject to change.

Location
Type
Day
Sat, March 29
Location
11:30am - 1:30pm
Registration Desks Open
Prince George Hall Lobby
12:30pm - 5:45pm
Airport Tours: Washington Dulles and Ronald Reagan Washington National

Confirmation required. You must add this event to your registration. ID submission and approval required before final confirmation. Buses will begin loading at 12:15 p.m. and will depart promptly at 12:30 p.m. The Tour begins at Washington Dulles Airport, then will proceed to Ronald Reagan Washington National Airport before returning to the hotel. 

Tours Sponsored by Metropolitan Washington Airports Authority 

 

Bus Loop - Woodrow Wilson Entrance
Sun, March 30
Location
7:00am - 3:30pm
Registration Desks Open
Prince George Hall Lobby
8:00am - 9:30am
Breakfast And Networking

Sponsored by: The Grove, Inc.
Coffee Sponsored by: The Coffee Bean & Tea Leaf 

 

Riverview Foyer
8:00am - 9:30am
Women in Leadership Breakfast

Join us for the 5th Annual Women in Leadership breakfast event, celebrating the women who power the airports and concessions industries.
Note: This is a ticketed event. Please purchase a ticket when registering for the AX Conference.

Welcome Address:  
Jaimini Erskine, Vice President, Marketing & Concessions, Metropolitan Washington Airports Authority 

Session 1: Women In Leadership Panel

Moderator:
Melissa K. Montes, Vice President and Publisher, Airport Experience News

Panelists: 
Karen Ellis, Assistant Airport General Manager – Chief Customer Experience Officer, Hartsfield-Jackson Atlanta International Airport
Johanne Gallant, CEO, Fredericton International Airport
Nikki Harland, Chief Operating Officer, Paradies Lagardère
Kathleen Schafer, Vice President, Mission Yogurt 

Title Sponsor: SSP America
Event Sponsors: Be Relax, The Coffee Bean & Tea Leaf, Half Moon Empanadas, Strategy Maven, Tandem Creative
Outstanding Woman In Leadership Awards Sponsored by: Minute Suites

Cherry Blossom Ballroom
9:30am - 9:45am
Networking Break
Riverview Foyer
9:45am - 10:00am
Welcome & Opening Remarks

Melissa K. Montes, Vice President and Publisher, Airport Experience News
Scott Gladstone, Chief Development Officer and President International, Dine Brands Global 

General Session Room Sponsored by: Dine Brands

Riverview Ballroom
10:00am - 12:00pm
Session 2: Airport-Operator Partnerships – A New Way Forward?

There’s never a perfect contract or a perfectly balanced relationship between an airport and a concessionaire. But changing market dynamics have put pressure on the contract models that were once the standard. Hear airport executives share their strategies for structuring airport-concessionaire contracts and the changes they’ve made or considered in recent years. Then hear from concessions professionals about what terms they need to ensure ongoing profitability. This session will culminate in a head-to-head discussion of the best way forward. 

10:00 a.m. – 10:45 a.m.Part 1: The Airport Perspective

Moderator:
M
ichael Mullaney, Associate Vice President, Concessions and Non-Aeronautical Revenue, Landrum & Brown

Panelists:
Pamela DeChant, Senior Vice President, Concessions, Denver International Airport
Andrew Durkee, Manager, Airport Concessions, Sacramento County Department of Airports
Scott Knight, Senior Director, Concessions, Hartsfield-Jackson Atlanta International Airport
 

10:45 a.m. – 11:30 a.m. Part 2: The Operator Perspective 

Moderator:
Michael Mullaney,
Associate Vice President, Concessions and Non-Aeronautical Revenue, Landrum & Brown

Panelists:
David Bisset, Chief Development Officer, Paradies Lagardère
Pat Murray, CEO, SSP America
Andrew Weddig, Executive Director, Airport Restaurant & Retail Association
 

11:30 a.m. – 12 p.m.Conclusion 

General Session Room Sponsored by: Dine Brands

Riverview Ballroom
12:00pm - 2:00pm
Property Managers' Luncheon

Note: Airport personnel only. 

Sponsored by: HMSHost / Hudson

 

Cherry Blossom Ballroom
2:00pm - 3:30pm
Session 3: Trends Mixer

Back by popular demand, the Trends Mixer session offers the stage to subject-matter experts who share their thoughts on everything from strategies for revenue generation to new growth sectors to data sharing and more. This session celebrates innovation and its ongoing role in improving the traveler experience.

Presenters:
Suzy Badaracco, President, Culinary Tides, Inc.
Culinary Horizons: Decoding Flavor Patterns for Tomorrow’s Airport Menus 

Dr. Alvin Brown, President, Gideon Toal Management Services
Social Entrepreneurship and Its Impact on Communities: Exploring How Innovative Approaches to Social Issues Can Lead to Positive Change 

Chris Gwilliam, Vice President, Global Business Development, Airport Dimensions
Global Travel Research Survey Results 2025: The Evolution Of Tomorrow’s Traveler 

Deb Ward, Managing Director of Business Development for Travel, Parks & Resorts and Australia, Delaware North
Beyond Trends: Using Data to Deliver Effective Hospitality 

General Session Room Sponsored by: Dine Brands

Riverview Ballroom
3:30pm - 3:45pm
Refreshment And Networking Break 
Riverview Foyer
3:45pm - 5:00pm
Session 4: Business Pitch Showcase

Witness a handful of creative entrepreneurs pitch their concept to a panel of experienced airport and concessions operators, who will then provide feedback on the viability of those ideas in the airport environment.

Presenting Companies:
D&V Pro Cleaning Services
Dave’s Hot Chicken
Expressions Card Kiosks
Olhso 

Patrick King Woollen Company 

Judges: 
Catalina “Kika” Collazo, Vice President of Operations & Business Development, Newslink Group
Pete Fullerton, Deputy Director, Properties & Commercial Development, Kansas City International Airport
Simon Lorady, Vice President, Business Development & Brands, Jackmont Hospitality
Cristen Mosley, Concessions Manager, Airport Concessions, Dallas Fort Worth International Airport 

 

Session Sponsored by: Mission Yogurt 
General Session Room Sponsored by: Dine Brands 

Riverview Ballroom
5:00pm - 6:30pm
Opening Night Kick-Off Party

Sponsored by: Delaware North

Prince George Foyer
6:30pm - 8:00pm
Opening Night Reception In Experience Hall

Title Sponsor: Jackmont Hospitality 
Experiential Sponsors: Inspire Brands, Red Bull North America
Media Lab Sponsor: ReachTV 
AXC Meeting Zone Sponsored by: Airport Dimensions 
Experience Hall Sponsored by: OTG

Prince George Hall DE
8:00pm - 10:00pm
After Hours in the Experience Hall

After Hours In The Experience Hall Sponsored by: Paradies Lagardère
Media Lab Sponsor: ReachTV 
AXC Meeting Zone Sponsored by: Airport Dimensions
Experience Hall Sponsored by: OTG

Prince George Hall DE
Mon, March 31
Location
7:30am - 6:00pm
Experience Hall Open

Media Lab Sponsor: ReachTV
AXC Meeting Zone Sponsored by: Airport Dimensions  
Experience Hall Sponsored by: OTG

Prince George Hall DE
7:30am - 8:30am
Breakfast And Networking In The Experience Hall

Coffee Sponsored by: The Coffee Bean & Tea Leaf 
Media Lab Sponsor: ReachTV  
AXC Meeting Zone Sponsored by: Airport Dimensions
Experience Hall Sponsored by: OTG

Prince George Hall DE
7:30am - 3:30pm
Registration Desks Open
Prince George Hall Lobby
8:15am - 9:00am
2026 Experience Hall Sales Office Open

Get a jump on the 2026 AX Conference. Meet with the AX Business Development Team to select your 2026 exhibit space.

Booth 831
8:30am - 9:45am
Session 5: Welcome and Keynote Address

Conference Welcome: 
Melissa K. Montes, Vice President and Publisher, Airport Experience News
Jack Potter, President and CEO, Metropolitan Washington Airports Authority 

Keynote Speaker:
Miri Rodriguez, Author, Brand Strategist, Senior Storyteller at Microsoft and CEO of Empressa.ai

Author and brand strategist Miri Rodriguez will explore how airports, operators and brands can tap into the transformative potential of artificial intelligence (AI), coupled with the timeless art of storytelling, to fuel innovation and reimagine service excellence.

Sponsored by: Mission Yogurt
General Session Room Sponsored by: Dine Brands

Riverview Ballroom
9:45am - 10:15am
Networking In The Experience Hall

Sponsored by: SAMBAZON Acai Bowl
Experience Hall Sponsored by: OTG

Prince George Hall DE
10:15am - 11:00am
Session 6: Airport-Operator Relationships – The Consultants’ Perspective

The industry’s foremost consultants have an inside track on how airports develop their RFPs. They also are privy to the how operators make assessments on how and which opportunities to bid. This panel will examine some of those insights so each side can better understand the motivations of the other.

Moderator:  
Roderick McOwan, Chief Development Officer, WH Smith North America 

Panelists:  
Ann Ferraguto, Principal, AirProjects, Inc.
Eric Friedman, Airport Planning Consultant, ICF
Kevin Lemmons, Director, Unison Consulting Group
Sue Stiene, President, Optimas Management Group 

General Session Room Sponsored by: Dine Brands

Riverview Ballroom
11:00am - 12:30pm
Session 7: Airport Opportunities

Airport terminal construction and renovation is booming, and with the new activity comes a range of new opportunities for concessionaires. In this session airport representatives will discuss their upcoming opportunities in concessions and other revenue-generating areas.

Presenting Airports: 

Austin-Bergstrom International Airport 
Cleveland Hopkins International Airport 
Harry Reid International Airport
John Glenn Columbus International Airport
Minneapolis-St. Paul International Airport 
Norfolk International Airport 
Ontario International Airport 
Phoenix Sky Harbor International Airport 
Reno-Tahoe International Airport
Sacramento International Airport
San Francisco International Airport
Tampa International Airport 

Sponsored by: Mission Yogurt
General Session Room Sponsored by: Dine Brands

Riverview Ballroom
12:30pm - 1:30pm
Lunch in the Experience Hall

Sponsored by: MERA 
Media Lab Sponsor: ReachTV  
AXC Meeting Zone Sponsored by: Airport Dimensions
Experience Hall Sponsored by: OTG

Prince George Hall DE
1:30pm - 2:00pm
Networking in the Experience Hall

Media Lab Sponsor: ReachTV  
AXC Meeting Zone Sponsored by: Airport Dimensions  
Experience Hall Sponsored by: OTG

Prince George Hall DE
2:30pm - 3:30pm
Schmooze: Part 1

Join us for another year of rapid-fire meetings between airport representatives and operators! In this event, airports and concessionaires meet at scheduled times for one-on-one discussions, speed-dating style. No appointment? No problem. Impromptu meetings are arranged on a first-come, first-serve basis.

Please note: You must be registered for the AX Conference by February 26 to gain access to the Schmooze appointment portal. Appointments secure your meetings with representatives from individual airports. 

Sponsored by: BurgerFi
Exclusive Airport Hydration Sponsor: FIJI Water

Cherry Blossom Ballroom
3:30pm - 3:45pm
Refreshment Break
Cherry Blossom Lobby
3:45pm - 4:30pm
Schmooze: Part 2

Sponsored by: BurgerFi
Exclusive Airport Hydration Sponsor: FIJI Water

Cherry Blossom Ballroom
4:30pm - 6:00pm
Experience Hall Happy Hour

Sponsored by: Peet’s Coffee
Media Lab Sponsor: ReachTV
AXC Meeting Zone Sponsored by: Airport Dimensions
Experience Hall Sponsored by: OTG

Prince George Hall DE
8:00pm - 10:00pm
Speaker's Dinner

Invitation only

Sponsored by: SSP America

Tue, April 1
Location
8:00am - 9:00am
Breakfast & Networking In The Experience Hall

Coffee Sponsored by: The Coffee Bean & Tea Leaf
Media Lab Sponsor: ReachTV
AXC Meeting Zone Sponsored by: Airport Dimensions
Experience Hall Sponsored by: OTG

Prince George Hall DE
8:00am - 2:00pm
Experience Hall Open 

Media Lab Sponsor: ReachTV
AXC Meeting Zone Sponsored by: Airport Dimensions
Experience Hall Sponsored by: OTG

Prince George Hall DE
8:00am - 12:00pm
Registration Desks Open
Prince George Hall Lobby
9:00am - 10:00am
Session 8: The Precarious Future Of The ACDBE Program

With a new administration in the White House this year, concerns about the ongoing viability of the ACDBE program have heightened. Looking at past precedent and statements made by administration officials about race-based federal programs, along with current and expected legal challenges, this panel will discuss the landscape and outline plans for the future.

Moderator:
Ricky Smith, Executive Director and CEO, Baltimore/Washington International Thurgood Marshall Airport, and Chair, Board of Directors, Airport Minority Advisory Council 

Panelists:  
Denise Bailey, Consultant, Bailey White Solutions
Judith Byrd, President & CEO, Byrd Retail Group, LLC
Goodwille Pierre, Esq., founder, Goodwille Pierre LLC
Greg Plummer, CEO & Managing Partner, Concord Collective / Enjoy Repeat

Sponsored by: Love From USA
General Session Room Sponsored by: Dine Brands

Riverview Ballroom
10:00am - 10:30am
Networking In The Experience Hall

Coffee Sponsored by: The Coffee Bean & Tea Leaf 
Media Lab Sponsor: ReachTV  
AXC Meeting Zone Sponsored by: Airport Dimensions
Experience Hall Sponsored by: OTG

 

Prince George Hall DE
10:30am - 11:30am
Session 9: The Impact of Lounges On Airport Concessions

The extraordinary growth of lounges in North American airports in recent years is no secret. But with more and more travelers diverted from the terminals into lounge spaces, concessionaires are feeling the impact. Are changes needed so lounge operators, restaurateurs and retailers can all benefit from the growing demand for air travel?

Moderator:
Libby Hurley, Director of Concessions, Houston Airport System

Panelists:
Nancy Knipp, President, Airport Dimensions Americas
Richard Schneider, Chief Development Officer, Areas USA
Francisco Alonzo, Director of Customer and Concessions Development, Metropolitan Washington Airports Authority 
 

General Session Room Sponsored by: Dine Brands

Riverview Ballroom
11:30am - 12:30pm
Session 10: Future Proofing Through Technology

Airports and concessions operators are tapping technology to enhance the traveler experience. Session speakers will share their experiences with technologies are upending the status quo, and will discuss what to expect as the travel tech evolution continues.  

Presenters:  
Todd Bouman, CEO, Proto Hologram
Three Ways AI Holograms Elevate the Travel Experience

Atousa Ghoreichi, Senior Vice President Digital, Avolta North America
Digital Advantage: Driving Loyalty & Revenue in a Connected World

Benedict Ma, Director Passenger Retail Experience, Vancouver Airport Authority
Optimizing Airport Commercial Revenue Via Digital Twin Technology

Ana Živanović, Principal, Strategic Initiatives, Chief Digital Transformation Office, San Francisco International Airport
SFO’s Airport Technology Improvement Program

 General Session Room Sponsored by: Dine Brands 

Riverview Ballroom
12:30pm - 1:45pm
Lunch in the Experience Hall

Media Lab Sponsor: ReachTV
AXC Meeting Zone Sponsored by: Airport Dimensions
Experience Hall Sponsored by: OTG

Prince George Hall DE
2:00pm - 3:15pm
Session 11: Directors' Panel

AXN’s annual panel of airport directors brings together some of the industry’s most dynamic leaders for a discussion on key challenges and opportunities. This year’s group will discuss the latest on pandemic recovery, infrastructure financing, revenue generation, customer service strategies, technology and more.

Moderator:
Kevin Burke, President and CEO, Airports Council International – North America 

Panelists:
Kim Becker, President and CEO, San Diego County Regional Airport Authority
Atif Elkadi, CEO, Ontario International Airport
John “Jack” Potter, President and CEO, Metropolitan Washington Airports Authority
Jim Szczesniac, Director of Aviation, Houston Airport System 

Sponsored by: HMSHost / Avolta
General Session Room Sponsored by: Dine Brands

Riverview Ballroom
6:00pm - 7:00pm
AX Awards Gala Cocktail Reception

Sponsored by: Crews Hospitality

Riverview Foyer
7:00pm - 10:00pm
AX Awards Gala

Wine and Opening Toast Sponsored by: Vino Volo
AX Awards Gala Program Sponsored by: Clune Construction 

Riverview Ballroom