Longstanding airport service provider Customer Service Experts has officially changed its name to CXE.
Rooted in the industry abbreviation for customer experience – CX – the new name, “further entrusts CXE to the vision of helping organizations create employee and customer experiences that boost employee engagement, spark customer delight and ultimately drive organizational success,” the company said. The company said the “C” connects the customer, the “E” connects the employee and the “X” unites the experience between the two.
“Evolving our brand name to CXE is a natural transition for us,” said Lise D’Andrea, CEO and founder, CXE. “For over 25 years we’ve helped clients transform their businesses through the pursuit of exceptional customer experiences, with an emphasis on engaged and empowered employee experiences. Our new name speaks to our thought leadership and underscores our philosophy: experience is the difference.”
In operation since 1993, CXE has offered a comprehensive suite of services ranging from developing CX strategy to service standards development, customized front-line and supervisory training, performance measurement (mystery shopping), and rewards and recognition programs. The company said successful brands have shifted from focusing solely on service to creating experiences.
“The recent COVID-19 crisis really tested business relationships with customers and accelerated the need to focus on experiences,” said D’Andrea. “As we work with clients to redefine the service landscape in our new normal, creating engaging experiences for employees, and memorable, differentiated experiences for customers will be the road map towards excellence.”
