Delaware North, which operates food and retail concepts at several airports and other venues, has launched a new global brand identity as it prepares for its 100th anniversary next year.
The company will be known as Delaware North, not Delaware North Cos. It also has dropped references to the majority of its operating companies; for example, its airport locations had been under the name Delaware North Companies Travel Hospitality Services.
It also dropped the acronym DNC from its logo.
“Delaware North’s portfolio includes some of the most iconic and special places: venues and operations in the world with more than half a billion customers with incomparable service by our more than 60,000 associates,” says Jerry Jacobs, principal with the company. “As such, our brand identity should be equally as world-class. So we created a logo that is forward-thinking and visually inventive. This is important as Delaware North is focused today more than ever on innovation and creativity. We think it is also reflective of our passion in delighting our guests and our strong foundation and commitment to partnership.”
The brand switch has started and will be completed by September.
