Denver International (DEN) will soon have the largest digital advertising display in North America.
The new program, being created by Clear Channel Airports will include more than 118 LCD screens throughout the airport, including 70-inch freestanding LCDs throughout level 6 of the Jeppesen Terminal; six post-security overhead ultra-thin bezel video walls on the soffits of the A, B and C Concourses; and four 26-foot diagonal high-definition LED video towers formed around the Great Hall elevator columns.
“The video towers will be the largest digital displays currently planned for any U.S. airport,” says John Ackerman, DEN’s chief commercial officer. “Our new state-of-the-art advertising program will give businesses the opportunity to showcase their brands in new and creative ways to more than 50 million passengers a year. The advertising income realized by Denver International Airport will significantly increase non-airline revenue, which reduces costs for our airlines partners.”
As part of the 10-year contract, existing hotel phone boards in the baggage-claim area will be replaced with touch screens that can send hotel, restaurant and other travel information to mobile devices; the touch screens will complemented by custom-designed LCDs. The digital network will serve as a conduit for local Denver tourism promotions, and it will be able to integrate airport information, weather and emergency messaging for passengers.
“Denver International Airport is the first airport to fully grasp the value digital advertising platforms can bring to air passengers, advertisers and the airport,” says Toby Sturek, president of Clear Channel Airports. “Clear Channel Airports is excited to partner with Denver International Airport to bring a one-of-a-kind experience to passengers with more accessible information, an enhanced look and feel for the airport, and new promotional opportunities for local and national businesses.”
The company will also work with the airport to integrate additional services and technology for the new South Terminal Redevelopment Program slated to open in 2016.
