Dallas/Fort Worth International (DFW) is set to open the first phase of its redevelopment and improvement program with new concessions offerings in Terminal A. Concessionaires had a “soft” opening earlier this month, and full airline activity will start next week, according to Zenola Campbell, vice president of concessions.
The Terminal A changes are part of a seven-year, $2.3B Terminal Renewal and Improvement Program (TRIP) involving Terminals A, B, C and E at DFW. Over the entire program, concession space will increase by 50% while the number of shops and restaurants stays the same.
The Phase 1 opening includes 10 restaurants, seven retail locations and two locations that combine food and retail.
“So far, based on customer comments it’s been very, very positive,” says Campbell. “We are just elated about these shops and restaurants. They are really beginning to show the combination of a lot of work and the understanding of who our passengers are, and how we can bring to life to goods and services they’re looking for.”
Phase 1 of the program includes two food and beverage concepts that are new to airports. Teavana, operated by a partnership between The Paradies Shops and The Jethro Pugh Shops, opened its first airport location, while a partnership of Pop Restaurants and Four Leaf Ventures brought the first airport Ling & Louie’s Asian Bar & Grill to the terminal. The food and beverage program also includes Einstein Bros. Bagels, T.G.I. Friday’s, Ice Box Cafe, Popeyes, Qdoba Mexican Grill, The Salt Lick Bar-B-Que, McDonald’s and Vino Volo.
Two combination retail and food and beverage concepts are also part of phase 1 of the redeveloped concession program. Hudson and Dunkin’ Donuts are combined in a newsstand, coffee and baked goods concept operated by a joint venture including Regali and Hudson Group. HDS & Partners at DFW will open a USA Today Travel Zone, Featuring Ruta Maya Coffee, later this month.
Retail offerings in phase 1 include the first-ever airport location for Geppetto’s Toys, operated by HDS & Partners. The retail lineup also includes Natalie’s Candy Jar, Soundbalance, Goodfellows Shoeshine, Destinations and Brighton. A children’s play area called the Aquafina Junior Flyer’s Club completes the phase 1 offering.
Early next month, DFW will begin construction on phase 2 of the redevelopment, followed by phase three the following year. Completion is projected for the end of 2014.