Clear Channel Airports (CCA), which digitizes media in airports, has been awarded a 10-year contract with Portland International Jetport (PWM). This win extends a partnership that began with the city in 1995. The new agreement will provide digital out-of-home (OOH) technology to upgrade existing media.
PWM is on pace to set an annual passenger traffic record by exceeding 2 million passengers for the first time in Maine this year. Total traffic is up by 11 percent through July 2018.
“We’ll use this new media program as part of our vision for the future, which supports innovative approaches to meeting our customer and business partner needs,” said Paul Bradbury, airport director. “We’re confident the renewed partnership with Clear Channel Airports will enhance the ability of our advertising partners to reach our growing traveler base through the introduction of immersive new digital media.”
PWM’s media program will feature terminal-wide digital advertising offerings, including LED video walls and a vertical digital LCD network.