Dufry Group announced Monday that it will transition to Avolta, a new brand name and identity representing the Dufry and Autogrill combination. (Click here to check out AXN’s interview with Steve Johnson, president and CEO, Avolta North America)
The move unifies the travel retail and food and beverage businesses under a single company name, the next step in an integration that began after Dufry completed its acquisition of Autogrill in February 2023.
Avolta’s goal is to enhance traditional travel retail and F&B with new hybrid and digital frontiers. Operating as one team under one brand, Avolta intends to leverage further benefits of the collective group, realizing the company’s full potential.
Moving forward, the Avolta brand will lead all internal and external communications, with all corporate brands of the former Dufry and Autogrill Group transitioning to the Avolta brand family. Consumer-facing brands, including consumer-facing elements of corporate brands like Dufry, Autogrill, World Duty Free and Hudson, will continue to operate as previously.
“With Avolta we are more than ever one team, visually and operationally unified,” said Xavier Rossinyol, CEO. “Avolta translates our strategy into a common brand identity, reflecting our travelers’ needs and putting them at the center of our focus and initiatives. Avolta stands for smart stores and advanced entertainment, digitalization and omnichannel, hospitality and culinary, and the ultimate combination of the businesses.”
Rossinyol said the company’s previously announced Destination 2027 strategy set the ambition to create a travel experience revolution. “Avolta encapsulates our expanded vision and commitment to innovating the traveler-centered experience with enhanced digital engagement,” he said.
Avolta operates in more than 75 countries and 1,200 locations, with 5,500 points of sale across three segments – duty-free, travel convenience & essentials, and food & beverage. Avolta operates in airports as well as motorways, cruises, railways and more. The company’s portfolio includes thousands of long-term concessions, around 1,200 brands and 150 proprietary brands.
