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FAT Earns Accolades For Marketing Campaign

Fresno Yosemite International (FAT) was one of four organizations recognized recently by Visit California for Best Regional Collaborative Marketing Campaign.

Majestic Mountain Loop, a partnership between the Visalia Convention and Visitors Bureau, the Yosemite Sierra Visitors Bureau, FAT and Delaware North Parks and Resorts, is a branded promotion aimed at drawing travelers to visit three national parks in three days.

FAT is a gateway to Sequoia, Kings Canyon and Yosemite national parks. The Visit California Poppy Awards celebrate the best and most innovative travel marketing efforts relating to California tourism.

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