NYX Professional Makeup has opened its first airport store worldwide at John F. Kennedy International Airport’s (JFK) Terminal 4 in partnership with luxury travel retailer DFS. Located near gate B23, the store carries a selection of duty-free NYX Professional Makeup products.

“We are very excited to bring to our passengers in the U.S. a unique … experience in the airport with the first NYX Professional Makeup store,” says Yannick Raynaud, L’Oréal Travel Retail Americas General Manager. “This brand adds to the L’Oréal Travel Retail strong and diversified portfolio of brands and enables us to recruit new customers.” 

The location features the Beauty Bar, an interactive makeup station that allows passengers to watch video tutorials; the Instagram “Trending Wall” features the latest looks for inspiration.   

Terminal 4’s expansive Retail Lounge offers more than 122,200 square-feet devoted to shopping and dining, and it features more than 45 retail shops and 30 restaurants.