Airport Revenue News (ARN) is pleased to announce Jeff Fromm as the keynote speaker for the upcoming ARN 2016 Revenue Conference & Exhibition. Dubbed the “Millennial Marketing Guy,” Fromm is president of FutureCast, a marketing consultancy specializing in millennial trends.
“I am excited to have Jeff Fromm keynote our upcoming conference,” says Ramon Lo, publisher of Airport Revenue News. “Studies have revealed that millennials are the largest generation in the United States and as such are heavily influencing many industries, including our own. I cannot wait for Jeff to share his insights with our attendees.”
In addition to being a contributing writer for Forbes.com, Fromm has published numerous research reports on the millennial consumer and has also co-authored the books “Marketing to Millennials” and, most recently, “Millennials with Kids.” Fromm is a University of Pennsylvania Wharton School graduate with more than 25 years of marketing consulting experience, counting Build-a-Bear Workshop, Hallmark, Sprint and Whole Foods among his many clients.
“Millennials have a huge desire for affordable adventure and travel,” Fromm says. “Their demand for innovation along the journey including at airports will create dynamic new offerings for this consumer who is looking to collect experiential currency.”
For more information on Fromm and FutureCast, please visit millennialmarketing.com.
The ARN 2016 Revenue Conference & Exhibition will take place March 6-9 at the Hyatt Regency in Dallas. For more information, please visit arnconference.com.
More than a decade ago, ARN launched its first conference geared toward the growing and evolving airport concessions industry; the show continues to be the can’t-miss conference of the year.
The ARN Revenue Conference & Exhibition features the largest gathering of airport decision-makers and concession executives for any show throughout the year. Featured during the conference are presentations by leading experts who share their research and expertise on cutting-edge trends and business strategies in the areas of food and beverage, retail, technology, customer service and much more. Additionally, the exhibit hall showcases the foremost brands, concepts and operators in the industry. The conference is capped by the ARN Awards ceremony, a program honoring our directors of the year and celebrating the winners of the ARN Best Airport & Concession Awards.
