Houston-based e-commerce and omni-channel ordering platform Grab this week launches its Order at Table (OAT) product to enable airport travelers to simplify their dine-in experiences at full-service terminal restaurants through a smartphone app enabling seamless ordering and meal payment.
OAT, which was developed with strategic insights from global travel retailer SSP Group, gives passengers the option of choosing to scan a QR code, tap an NFC-enabled device, or enter a unique URL for ordering and payment.
Through intelligent upselling, OAT provides airport concessionaires with valuable data on guest preferences and buying habits that can be used to influence future purchasing behaviors and increase the average check size.
“We saw that there was an increasing market demand for solutions at airport restaurants that enhance travelers’ dining experiences,” says Jeff Livney, Grab chief experience officer. “While some airport restaurants have deployed tablets at the table, this technology is expensive, requires significant maintenance, and limits the flexibility of space and table designs. In a growing BYOD (bring your own device) world, OAT enables guests the option to order and pay directly from their secure mobile devices, while still receiving a tailored dining experience.”
